Why you need to master Linkedin Lead & Account Lists
Today’s topic is crucial if you do sales or marketing I’m not going to lie. This is something I geek out about. A lot. If you do sales or marketing in any capacity on Linkedin, you’ll want to learn this. We’ll be discussing Strategies for using both Lead and Account Lists. Why is it such a big deal? Because once you
Six ways to boost your Linkedin company page content with employee involvement
Have leadership lead by example Educate your employees Make it fun Post engaging content Answer your “why” Make it simple Your employees should be your top brand ambassadors. But, how do you get buy-in from employees to engage brand content with likes and comments? You've heard it said that employees are your number one brand advocate. There's a reason for this;
Five reasons your profile views are going down and what you can do about it.
Bad Linkedin SEO Incomplete profile Not sending connection invites Low platform engagement Not posting Linkedin provides user analytics for profile views. You can find the number of visits in the past week by looking at your profile. Clicking the link of your profile views will show you how many views your profile has received over a 90 day period. For most
How Has Sales & Marketing Changed in 2021?
Last week we had a unique mastermind. For those who missed it: Recap: The *entire world* had an insane 18 months and most of us have not had the luxury to pause for a moment and strategize how the new features available to us on Linkedin can be incorporated into sales and marketing. We discussed weekly invite limits, events, polls,
Send Linkedin Contacts To Your CRM
Today we have a guest speaker sharing on a topic that's been requested A LOT. But first
Advanced Targeting with LinkedIn Sales Navigator
Linkedin search is dang confusing
Can Leadership Influence Brand Influence on Linkedin?
There is no doubt about it, if the leadership at your company has not fully bought in to the power of Linkedin and getting employees bought into becoming brand influencers, then your brand reach is going to be very limited. The good news is that when you have leadership that encourages and shows their own interest, it can explode your
2021 Major Linkedin Algorithm Updates
Every year Linkedin releases a major algorithm update. No announcements are made. Things just start going haywire with the platform. 2021 was no different. Beginning in August we started seeing strange things happening. Our testing group jumped into action and we'll discuss those results in today's Sales and Marketing Mastermind.
Effective Linkedin Sales Message Copy
To clarify, when we say 'effective' we do not mean cute, clever, or novel. Read this: 'According to the Ehrenberg-Bass Institute’s Professor John Dawes, author of the latest installment of a major new study carried out for the LinkedIn B2B Institute
Linkedin Algorithm Update – Post Views Down & Sporadic
Has Linkedin gone crazy – or is there an Algorithm update? Right - Linkedin has been crazy for years. So we're also dealing with an Algo update. Either that or Linkedin is a