Today’s topic is crucial if you do sales or marketing I’m not going to lie. This is something I geek out about. A lot.
If you do sales or marketing in any capacity on Linkedin, you’ll want to learn this. We’ll be discussing Strategies for using both Lead and Account Lists.
- Why is it such a big deal? Because once you master Lists you can:
- Exclude clients from targeting
- Search for contacts within a group of qualified companies
- Overcome industry limitations
- Organize contacts into a pre-sales pipeline to monitor sales kpi’s
- Sort leads by recent activity date
- Categorize people and companies however the heck you want
- And more!