Using Email Marketing together with Linkedin

Last week Mary shared best practices for hosting a Linkedin virtual event. Great stuff. Today we have a hot topic…

Linkedin + Email

Did you feel a dark shadow slowly consume your soul as you read that? Or excitement. This tends to be a polarizing subject.

There is a way to approach using email with Linkedin…delicately…without feeling like a used car salesman who just sold your own grandma the worst car on the lot.

Let’s talk about:

• Why you either love it, or you hate it.
• How weekly invite limits on Linkedin is driving up usage.
• GDPR.
• Should you email the address on a profile, or a verified work email?
• Targeting and Copy…are everything.
• Image customization.
• Why message someone on Linkedin if you can just email them?
• Email discovery tools