Linkedin Newsletters – What They Are And How To Use Them
Have you seen the “Newsletters” section in your Linkedin Invitation Manager? It looks like this:
What are Linkedin Newsletters?
First off, it’s not really comparable to the email based “newsletters” you sign up for on other websites. A Linkedin newsletter has more of a Publisher vibe than the generic “email me a newsletter” everyone’s used to.
As the author of a Linkedin Newsletter, you’re encouraged (as an industry leader) to publish a Linkedin Article about a professional topic that you care and know deeply about on a regular basis. Other Linkedin members can subscribe to your newsletter and receive updates when you publish a new article for that newsletter.
In other words your “newsletter” is a Linkedin Article that stays on Linkedin and gets the help of Linkedin notifications. It’s not emailed.
Who has access to Linkedin Newsletters?
Currently becoming a newsletter author is by invite-only. Anyone can discover, subscribe to, read, and share newsletters on LinkedIn. Linkedin is also not accepting applications to become a newsletter author.
What are the benefits of doing a Linkedin Newsletter?
Audience awareness and content syndication. Since Linkedin members can subscribe to your newsletter and are notified about new articles you publish, it’s a way to build and grow your audience. Albeit, it’s all on Linkedin which has it’s pro’s and con’s.
Linkedin will also invite your followers and connections to subscribe to your newsletter and promote your newsletter to relevant readers. That’s a big deal. They’ll also give you real-time feedback and comments from your readers to help you understand who your subscribers are along with analytics.
Subscriber view of a Linkedin newsletter below:
How to create a newsletter on LinkedIn
Remember, right now this feature is by invitation only and Linkedin is not accepting applications. If you received an invitation and have this feature here’s how you create a Linkedin newsletter:
- Click “Write an article’ at the top of the homepage. This takes you to the publishing tool.
- Click “Create a newsletter.”
- Add a title, description, publishing cadence, and logo for your newsletter and click “Done.”
- When you first create a Linkedin Newsletter by default, your connections and followers will be invited by notification to subscribe to your newsletter. Subscribing means they’ll be notified when you post. You can uncheck this option if you do not want to invite your connections and followers to subscribe to your newsletter.
- Once you have created a newsletter, you’ll see your newsletter title near the upper right corner of the page. If you don’t see the newsletter title, click on the dropdown menu and select the newsletter you want to write in.
- You can now write the first article for your newsletter.
- You can publish up to one article every 24 hours.
- Once your article is ready to be published, click “Publish” at the top of the screen.
- A window will pop up for you to add more context. You can comment on what this specific newsletter article is about, ask questions of your readers, and @mention or add #hashtags. When you click Post, your newsletter will also be shared in the feed.
- Share your newsletter article on your other social channels to drive more engagement across your entire audience.
Important: Authors can only create and maintain one newsletter at a time and if you delete your newsletter, you won’t be able to create a new one.
Once created your Articles will display your Newsletter information with a ‘Subscribe’ CTA.
When someone subscribes to your newsletter the receive this notification:
Publishing a new article in your newsletter:
To publish a new article in your Linkedin newsletter:
- Click “Write an article” at the top of the homepage. This takes you to the publishing tool.
- You’ll see the title of your newsletter near the Publish button. If you don’t see the newsletter title, click on the dropdown menu and select the newsletter you want to write in.
- Once the article is ready to be published, click Publish at the top of the screen.
Editing or deleting a newsletter
To edit or delete a newsletter:
Navigate to the publishing tool (via Write an Article on the desktop homepage) where you originally created the newsletter and locate the newsletter you want to edit or delete.
- Click the Edit icon to the right of the newsletter’s name.
- In the pop-up window that appears, you can edit the newsletter title, description, publishing cadence, and logo.
- Click Delete newsletter in the pop-up window to delete your newsletter.
Best practices for writing your LinkedIn Newsletter
- Be intentional about the name you choose for your newsletter. It should describe a clear theme that your audience can understand.
- Upload a logo for your newsletter to increase engagement (300×300 pixels recommended).
- Upload a cover photo for each individual article in your newsletter (744 x 400 pixels recommended). Try to avoid Clipart or other generic stock images. Images with faces and people tend to resonate more with audiences.
- Choose a clear headline for each newsletter article that can help your audience understand what your article will be about.
- You could get more engagement by adding a few lines of commentary or asking a question in a post when you share your newsletter.
- Share the articles in your newsletter to your network on other social platforms or via email to increase your reach.
- Maintain the publishing cadence that you chose for your newsletter so that your subscribers can engage regularly with your content.
- Change the “Connect” button on your profile to “Follow” to enable people who view your profile to follow your activity and read what you’re sharing on LinkedIn.