80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
This one stat alone should be enough to convince you to start investing your time in LinkedIn as a B2B marketer. Of all B2B leads coming from social media, LinkedIn is responsible for 80%. That’s 4 out of every 5 leads coming from LinkedIn. All other platforms combined make up less than 20%, including Facebook and Twitter. Fewer users definitely does not mean less B2B leads.
79% of B2B marketers see LinkedIn as a good source for generating leads.
Given that 80% of all B2B leads come from LinkedIn, this number probably seems quite low. Still, the majority of B2B marketers look at LinkedIn as a great place to generate quality leads for their business. You should too.
59% of B2B marketers say LinkedIn generates leads for their business.
Of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. That number would quite likely be even higher if not for the 33% who were unsure on where their leads were coming from. Regardless, LinkedIn is still twice as effective than Facebook and Twitter both.
38% of B2B marketers say LinkedIn is generating revenue for them.
More than 1 in 3 B2B marketers say LinkedIn generates revenue for their business. That’s 3x more than Twitter, 4x more than Facebook & 19x more than Instagram. Although the majority aren’t able to identify where revenue is coming from, LinkedIn is the clear leader amongst those who could.
71% of B2B marketers say LinkedIn is part of their advertising strategy.
This ties back to the number of decision-makers using LinkedIn. When targeting B2B customers and clients, LinkedIn is the preferred destination over all other social platforms, including Facebook. While Facebook has a larger user base, the fact that LinkedIn users are more willing to do business on the platform than they would be on Facebook drives this number up.
One SaaS company saw 11x better response rates on their sponsored InMail compared to email.
SaaS company Replicon used sponsored InMail to reach specific decision-makers. This is not to say email is dying. It most definitely is not. What this shows is that targeting decision-makers directly in LinkedIn can be effective. Fortune 500 executives most likely have an email inbox crowded with emails they’ll never even see, let alone read. LinkedIn’s sponsored InMail (their messaging platform) offers a unique channel of getting your message in front of the big-time executives.
46% of social traffic to corporate websites comes from LinkedIn.
LinkedIn is the leader in driving traffic back to your business’ website and blog. If you’re using content to drive traffic, conversions, and sales, you need to be sharing it on LinkedIn.
90% of B2B marketers reduced cost per lead with LinkedIn lead gen forms.
LinkedIn lead gen forms are an advertising option provided by the platform. While it’s by no means a requirement for generating leads and driving traffic and sales, advertising on LinkedIn has proven to be profitable for the majority of B2B marketers allocating a portion of their ad spend there. Again, this is driven by the number of decision makers using the platform on daily basis.
LinkedIn generates 3x more conversions than Twitter & Facebook.
In a HubSpot study, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3x higher than Twitter at 0.69% and Facebook at 0.77%. Not only do more potential leads land on your website through LinkedIn, they’re also more qualified and willing to buy.
65% of B2B companies have acquired a customer through LinkedIn.
With LinkedIn users more likely to do business with someone they encounter on the platform, the fact that 65% of B2B companies have acquired a customer through LinkedIn should not come as a surprise. It’s the place to go for B2B marketers looking to generate more leads and build up their customer or client list.