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Why you need to master Linkedin Lead & Account Lists
Today’s topic is crucial if you do sales or marketing I’m not going to lie. This is something I geek out about. A lot. If you do sales or marketing in any capacity on Linkedin, you’ll want to learn this. We’ll be discussing Strategies for using both Lead and Account Lists. Why is it such a big deal? Because once you master Lists you can: Exclude clients from targeting Search for contacts within a group of qualified companies Overcome industry limitations Organize contacts into a pre-sales pipeline to monitor sales kpi’s Sort leads by recent activity date Categorize people and companies however the heck you want And more!
Six ways to boost your Linkedin company page content with employee involvement
Have leadership lead by example Educate your employees Make it fun Post engaging content Answer your “why” Make it simple Your employees should be your top brand ambassadors. But, how do you get buy-in from employees to engage brand content with likes and comments? You’ve heard it said that employees are your number one brand advocate. There’s a reason for this; they collect money from you. Not only should employees like their job, but they should also be enthusiastically willing to promote the brand. Yet, in many cases, that’s not what happens. How can you change it? Apart from having a great culture, asking employees to engage with brand marketing does not come easy. “I don’t want all my friends and followers seeing my comments on company page posts.” “My friends make fun of me and tell me I’m blowing up their feed when I comment on company page posts.” There are many reasons employees will not engage with likes and comments. We have found that people who think they know all about social media know very little about how the different platforms operate regarding who will or won’t see your content. If you want to increase your brand reach
