Using Email Marketing together with Linkedin
Last week Mary shared best practices for hosting a Linkedin virtual event. Great stuff. Today we have a hot topic…
Linkedin + Email
Did you feel a dark shadow slowly consume your soul as you read that? Or excitement. This tends to be a polarizing subject.
There is a way to approach using email with Linkedin…delicately…without feeling like a used car salesman who just sold your own grandma the worst car on the lot.
Let’s talk about:
- Why you either love it, or you hate it.
- How weekly invite limits on Linkedin is driving up usage.
- GDPR.
- Should you email the address on a profile, or a verified work email?
- Targeting and Copy…are everything.
- Image customization.
- Why message someone on Linkedin if you can just email them?
- Email discovery tools
