What Types Of Linkedin Ads Work Best For Promoting Events?

Engagement Rates

Sponsored content will have higher engagement. But, higher engagement rates mean you’ll also spend more money (if you’re bidding per click).

Focusing On ROI

A more important topic than what type of ad works best for promoting events is your ROI. Linkedin ads are so expensive that it may not be worth the financial investment for your event – especially if your attendee value is less than $15K (which is very likely if you’re doing events). A better method may be organically promoting your event.