61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
This comes straight from LinkedIn’s Marketing Solutions Blog. From a B2B perspective, the decision-makers you’re trying to reach are using LinkedIn. If you double down on your LinkedIn efforts, you’ll be able to target the right people in the place they like to spend their scrolling time.
LinkedIn is the most-used social media platform amongst Fortune 500 companies.
Another B2B statistic from LinkedIn’s Marketing Solutions Blog that should definitely peak your interest.. This just serves as further proof that LinkedIn is the place to go to reach your ideal customers and clients.
Of the 2 billion Millennials globally, 87 million of them are on LinkedIn.
According to LinkedIn and Adweek, Millennials make up a significant chunk of LinkedIn’s total user base. Like it or not, Millennials are the decision-makers of the future (and present in many cases). As a B2B marketer, this should be seen as a great opportunity to get in front of them now.
Of those 87 million Millennial users, 11 million are in decision-making positions.
You simply cannot ignore Millennials, and you don’t necessarily have to crack the Snapchat marketing code to reach them. There are 11 million Millennial decision makers on LinkedIn. That makes it entirely possible to get to the Millennials holding buying power without touching Snapchat or Instagram.