Linkedin KPI’s That Matter
I have some bad news. Linkedin does not do a great job at providing us with KPI’s that really matter on their platform. The one exception being paid ads – because you’re either tracking lead form submissions or website conversions you’ve configured.
But what about KPI’s on sales and marketing activities like:
- Social selling
- Organic corporate page content
- Personal content
- Event registrations
What KPI’s should you measure? And once you know…what numbers should you hit?