Linkedin KPI's That Matter - Abound Social - Linkedin Experts
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Linkedin KPI’s That Matter

I have some bad news. Linkedin does not do a great job at providing us with KPI’s that really matter on their platform. The one exception being paid ads – because you’re either tracking lead form submissions or website conversions you’ve configured.

But what about KPI’s on sales and marketing activities like:

  • Social selling
  • Organic corporate page content
  • Personal content
  • Event registrations

What KPI’s should you measure? And once you know…what numbers should you hit?