How Entrepreneurs’ Use of Linkedin Evolves with Their Company
Today we’ll discuss the way you use Linkedin changes as your business grows. Why is this something we’d bring up at a Mastermind?
For starters, fingers crossed everyone reading this will have a successful career. Also, I hear a lot of agencies tout Linkedin as being the best place to get b2b leads. True…but a lot of people don’t want or need to use Linkedin for sales. Let’s help people where they’re at.
Consider the journey of our imaginary entrepreneur Matt:
- Matt founds a company and discovers his clients spend a lot of time on LInkedin.
- He then works tirelessly to make connections that turn into sales while building brand awareness.
- Eventually he needs to hire other people to do sales for him.
- He uses Linkedin to find candidates to fill sales roles.
- With business booming he then hires an internal recruiter to find candidates for him.
- Matt then gets a wild idea – ‘raise capital and sell my business.’
- So he uses Linkedin to find investors.
- A couple years later he’s ready to exit. He tries to find someone to buy his business on Linkedin.
- That doesn’t work so he hires a business brokerage (hey, Linkedin can’t win every time).